THE BUSINESS

• A newly-opened online fashion boutique, catering to plus size women

THE MISSION

• Create a custom brand that's colorful and eclectic, approachable yet luxurious, and undoubtedly feminine

PROJECT HIGHLIGHTS

• The Figure Eight Package
• Boho chic visuals and logo, featuring a textured arrowhead illustration and hand lettered script
• Custom textures and patterns
• Collateral items including branded sticker pack, notecard set, and t-shirts
• Social media assets
• Content writing and development, including custom "Different is Beautiful" tagline and company mission statement
• Website design and content
• Industry-specific market research and business strategy
• Brand style guide, plus social media and web guidelines