THE BUSINESS
- An art-focused children's non-profit whose current branding did not match their audience or niche
THE MISSION
- Create a bold, colorful, and cheerful brand to meet the organization's growing needs and target a national audience
PROJECT HIGHLIGHTS
- The Figure Eight Package
- Bright and clean visuals and logo, featuring a custom illustrated paintbrush
- Custom patterns and illustrations
- Collateral items including welcome note, packaging, t-shirt, mug, brochure, and donation letter
- Social media assets
- Content writing and development, including custom "Courageously Creative" tagline and company mission statement, plus brochure, donation letter, and box welcome note content
- Website design and content
- Industry-specific market research and business strategy
- Brand style guide, plus social media and web guidelines